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Li Jianhui, the National People’s Congress,: Putian last year, 126 billion is working hard to build a domestic "good shoes"

Representative of the National People’s Congress, the Mayor of Putian City, Li Jianhui, at the fourth meeting of the 13th National People’s Congress.

The respondent is a map of the footwear industry is the pillar industry in Putian City, Fujian Province. When the industry, after more than 30 years, Putian has become a world-famous sports shoes manufacturing base. In the new development pattern, how does Putian accelerate the transformation and upgrading of the footwear industry? How to create a domestic "good shoes"? During the 13th National People’s Congress, the People’s Daily reporters revolve the transformation of the shoes industry, "Cloud Interview" National People’s Congress, Putian Mayor Li Jianhui.

Q: The Putian shoes industry has gone over more than 30 years, and has become a local pillar industry, but the current market share is still a large improvement space. What do you think? A: The 13.5 billion shoes produced in the country last year, exported to billion-double, domestic sales billion-parallel, and the national consumer footwear is 45 billion pairs, nearly 1 billion pairs are imported from abroad, which means that domestic consumption potential has not been completely released. Putian has more than 4,200 footwear enterprises, with more than 500,000 employees, and more than 100 billion footwear production value, production of 100 million yuan, accounting for% in the country.

Although Putian has a historical accumulation of deep-cultivation, the spirit of the craftsmen and more complete industrial chains are still at the bottom of the value chain, which is mainly based on export. We produce world-renowned shoes with low prices, in turn, these shoes are imported, accounting for high-end consumer markets.

Q: How do you change the situation of "the bottom of the value chain"? I remember that you have made some views in the past, pointing out that Putian shoes have been in history, good quality, and rich in business, and we must jointly create a card, and create "Putian Good Shoes". Please share what kind of beneficial attempts have been carried out in Putian? A: There is no brand in manufacturing, there is industrial and industrial, this is the "pain" of the traditional industry. In order to solve this problem, Putian encourages the shoe enterprises, shoe enterprises and brand trademarks, super IP, planning consultation, and supply chain finance to cooperate, apply new models, new formats, and implement alliances.

For example, we keep watching "Lobei" anime target group, promoting the anime of super IP and Putian leadwear shoes enterprises, establishing "Good Children’s Learning" company, telling "children’s shoes" story, jointly build "Lobei" children Brand shoes; introduce the Sectle investment company, set up a new model of "urban brand" and "art" and "fine sub-item", concentrated to build the "Putian Good Shoes" city-level brand of Putian craftsmen; Featured brands, vigorously develop footwear segmentation field market. At the same time, encourage the footwear leading enterprises to cooperate with electronic information, apparel production, e-commerce teams, and cross-border creation cards.

For example, Putian’s e-commerce enterprises fully play the well-known trademark of "talented" men’s well-known trademarks, cross-border cooperation, create "talented" men’s shoes; we also focus on high blood pressure and other people, promote cooperation with electronic information companies to create health Field brand shoes.

Q: In the face of the opportunities brought about the new development pattern, in 长宁区419娱乐会所 addition to shaping the brand, how should the shoe industry take advantage of the power? A: Most of the company is small, supply chain fragile does not speak, the market is inadequate, it is "pain" for a long time to raise the traditional industry’s promotion breakthrough, it is recommended to speed up the transformation and upgrading of the footwear industry, which must create a platform, thick ecology, It is also necessary to empower technology.

Take Putian as an example – first, through the establishment of an industrial Internet platform, set factor, integrated resources, and build an ecological.

In terms of collecting, the establishment of the associate supply chain service platform, connects the information collocations of collecting sales channels, supporting orders, production, logistics and 上海自带工作室女 finance, providing centralized procurement and matching trading services for shoe enterprises.

At present, there are more than 5,000 companies in the company, with a total transaction amount of more than 11 billion yuan, achieving 5% of this, and the order delivery rate is 15%, and the number of delivery days is 5 days. In terms of intelligent fast, Joint Power Research Institute, build an industrial Internet platform, with big data, Internet of Things, to promote manufacturing enterprises "on", provide intelligent manufacturing system solutions, small and medium enterprise equipment efficiency and personnel efficiency Raise 20%.

Built into a large-scale personalized custom demonstration plant in China. In the new state, the Live E-commerce industry association is established, actively build 上海品茶会所 distributed live broadcast and talent training bases, digital collaborative platforms, and encourage e-commerce companies to carry out footwear sales, guide independent brand enterprises to interpose domestic and cross-border e-commerce platforms. Adjust the export direction and expand the domestic sales market. Second, in key materials, research and development and design, the key core technology "unveiling" is unable to ". It has developed high-end new materials such as soles and fabrics. At the end of 2019, the national-level new functional material industry cluster was approved.

Among them, the high-end textile fabric technology of the leading enterprise Huafeng Group ranked first in the world, and it is a world famous brand Adidas, Nike, NB’s leading supplier.

It also has established a SCIBIL industry empower innovation center, links the city’s leading shoes enterprises, build a research and development sharing center, shorten the development cycle, saves R & D costs, improves research and development level; set up footwear data center, build foot type, footwear database, Promote products that develop more precise personalized matches, greatly enhance the product’s market fitness. At the same time, we have issued policies to encourage companies to increase research and development, introduce a group of innovation carriers such as New Industrial College, Northern Work Southeast Information Technology Research Institute, China and Electrical Research Institute, establish Huafeng Industry College, Smooth Talents " Use "to provide talent support for footwear technology innovation.

Q: What support should the Government provide for the transformation and upgrading of the sucks industry? A: I talked about Putian practices for reference.

Putian took the lead in the "White List" system in Fujian Province, promptly introduced "Soft Shoes Enpride Upgrade New Ten Measures", which remains a stable growth in the case of 30% of the epidemic impact orders. This year, it has been introduced "Accelerating the high-quality development of footwear", with an increase of 18% in January-February. In addition, innovation "social responsibility + finance" model, develop a Popular financial information service platform, through the import of the resources of the four departments of government, banking, enterprises, supervision, etc., to construct user portraits for shoe enterprises, and realize financial institutions automatically , Secondary lending, open footwear corporate financing plug points. Up to now, the platform is 100 million yuan for 132 shoe companies.

We also have established a total of 3 billion yuan of footwear industry funds, investing in an industrial base and industrial chain level, local innovation enterprises, projects have completed the first issue of 100 million yuan. Q: Domestic "good shoes" should go out of the country, go to the world, in terms of opening the outside cycle, what is good practices in Putian can share? A: Putian approved the "National Cross-border E-Commerce Comprehensive Test Zone" in July 2020, establishing a cross-border customs public service platform, providing a more comprehensive "one-stop" service to enterprises, achieving goods arrival Putian’s day check, the high-efficiency logistics of the next day. Since July last year to December, thousands of exports were exported, and the export volume was 809 times higher than the year.

2021 has been rapidly increased, and 2.45 million export goods in January-February, the export volume reached 100 million yuan.